Top 20: #11 Is blogging essential for photographers? Alex Peterson from Idalia Photography
Even though you're a photographer, you still need to be blogging for your business. In this episode, we're talking with Alex all about why.
Today on the podcast Paul and I are chatting with Alex Peterson from Idalia Photography which is a wedding and newborn photography studio located in New Jersey. Alex is a blogging master and has seen amazing success by focusing on a strong blogging strategy which has ultimately led her to be able to refer out 60+ wedding inquiries a year because she is already booked up.
We cover what blogging has done for her business (she goes into her google analytics) and some of the important blogging tools that can help photographers to make blogging easier.
Advice for photographers regarding blogging:
- It does get easier!! Shortcuts are key. Incorporate questionnaires into workflows.
- Include blogging into your workflow
- Get an editorial calendar/blog strategy
Tools to make blogging easier
More about Alex
Alex works with her husband who both believe that capturing love stories for their couples and their future generations is the first step in creating the legacy of a fulfilling marriage.
Their approach to photography is genuine and natural as they strive to be fully present in the beauty of the moment so that we can tell your story as it unfolds.
Alex and Jay believe whole-heartedly that classic never goes out of style and are passionate about telling your story in a romantic and timeless way in order to create something that will last a lifetime.