034: Why Integrated Marketing is key to running a profitable business, Dannie Lynn Fountain
Get ready because this episode is FULL of amazing info, strategies and tips when it comes to marketing your business. Dannie is a genius at this stuff and we are so glad she shared so much actionable information for our listeners! And if you want to know more about Dannie:
Dannie Lynn Fountain is a marketing and business strategist for creative entrepreneurs. Earning her business acumen working in marketing for brands such as Whirlpool and H&R Block, she has a combined 9 years experience as an entrepreneur and strategist. She works with entrepreneurs and corporate clients alike to brainstorm, strategize, and implement strategic plans and processes to better their business and increase their sales. Beyond strategy, Dannie is the author of three books on entrepreneurship, a regular speaker on strategy worldwide, and a digital nomad. Her work has been submitted to and recognized by Cannes Lions, the Effies, and more.
What is integrated marketing?
Approach to creating a unified and seamless experience for consumers that encourages them to interact with a brand or enterprise at hand. All messaging and communication is all working together as a unified source and consistent in all channels.
Idea that your customer should be at the core of your business and every action you take should touch your customer and ensure they get the same experience, continuity between platforms.
Why is this important?
When you aren't consistent it feels like bait and switch. Clients or consumers don't know what they are getting. Be consistent amongst your channels to clients can trust you.
What do you think of first when you are considering your marketing efforts?
First, think about what is your passion. Build everything around your core passion and not a THING.
How do you go about training your audience to know what you are all about and what your passion is?
- Be consistent
- Keep their attention
- Doesn't always have to be something new, it could be just leveraging your current life/what you enjoy doing into your marketing efforts
Do we have to be on all the social media sites/platforms? It feels like everyone is everywhere so how do we decide where to be?
- No....you don't have to be everywhere, let them come to you sometimes
- Become known for one platform - specialize in one platform, don't spread yourself too thin
How do we know which platform is best?
- 50% what do you love, 50% what works best for your audience
Three things for someone who is thinking they want to focus on integrated marketing going forward:
- Go on a 30 day industry fast. Its hard to figure out where you want your marketing to come from when everyone else's voice is in your head
- Go outside your industry to find publications that have nothing to do with your industry and find words that you like
- Start with a map, brain dump, and look for intersections etc...
- Google Calendar
- Dropbox scanner for receipts!
Where to find Dannie: