024: Changing your business name, KC England
We even get a little bit into birth photography and how to make it work when you also photograph other types of sessions!
KC England's professional Bio: KC England is a natural light photographer based in Eastern Washington. KC photographs families, seniors, births, and weddings and strives to capture light and connection in a beautiful and meaningful way with every session. She lives with her husband, 3 girls (twins, age 15 and a 5 year old) and 2 crazy cats. She loves holidays, traditions, movie nights, home decorating, and Target. She also loves to travel, but being at home is her most favorite place on earth.
16:00: The story of how KC and I met and why a name change for her business even started
17:05: Why KC chose the Leaving a Mark Photography name originally.
What goes into changing your business name?
- Checked the domain right away and bought it right away even before she decided to change her name. She bought just her name domain and didn't add "photography" to the end.
- Get the instagram handle ASAP
- Did the entire rebranding process. She used Leesa Dykstra Designs.
- After the rebranding is all done, update all of the places where branding is present
How did you announce the change or let people know?
Mostly social media and a few emails to let people know about the change
Official business changes?
- Not the clearest process, but she did change the name officially with the state for tax changes.
- Process was relatively painless and she did it all online.
- It will feel overwhelming at first but then everything starts falling into place.
What has the response been since changing her name?
Overall there is a greater connection. Before the change people wouldn't make the connection between HER and her business name.
Things for someone thinking about changing their business name?
- Go for it! If you are thinking about it, you are probably sensing a disconnect so start the process! Its never too late as well. Our work is always and growing and changing.
- If URL is not available, come up with an alternative and the have your logo as your "official" business name. You can redirect your old URL as well to the new one to handle people who still search for your old business name
- Ink - send actual cards from your phone. GO CHECK THIS OUT!! It's AWESOME!!!