011: Is blogging essential for photographers? Alex Peterson from Idalia Photography
Today on the podcast Paul and I are chatting with Alex Peterson from Idalia Photography which is a wedding and newborn photography studio located in New Jersey. Alex is a blogging master and has seen amazing success by focusing on a strong blogging strategy which has ultimately led her to be able to refer out 60+ wedding inquiries a year because she is already booked up.
We cover what blogging has done for her business (she goes into her google analytics) and some of the important blogging tools that can help photographers to make blogging easier.
Enjoy the episode! Some of the links mentioned in the show are listed below!
Alex's viral blog post on engagement locations: NJ Engagement Photo Locations
Advice for photographers regarding blogging:
- It does get easier!! Shortcuts are key. Incorporate questionnaires into workflows.
- Include blogging into your workflow
- Get an editorial calendar/blog strategy